Our services are rated for quality and our culture is to deliver more for less. Our services include but not limited to market research, social research, consultancy, opinion poll and brand visibility activism.
Market research enables brands and their caregivers to make informed decisions and stay relevant in their market. At Research Brooks Limited, we build deep insights around brand product services, consumers and the market. Our service building block is anchored on two major research approaches – qualitative and quantitative and mostly delivered through either internet outback (web/online) or face to face.
We offer to clients, organized insights ranging from usage and attitude, awareness and perception, customer experience and satisfaction, concept and name test (evaluation), channel and funnel analysis, market size, market share, competitor’s analysis as well as retail audit.
Opinion poll has become an inherent uninhibited avenue of gauging the pulse of the people concerning social issue(s), governance, public and political office holders. We idealize, problematize social issues, generate questions and engage members of the public space across varying demographic split to react.
Responses are aggregated and synthesized to make intelligible sense. It is then escalated to policy decision makers as a way of social accountability contribution to governance and part of bottom-top policy making approach.
Social research, away from companies who produce and sell tangible products to consumers, Research Brooks Limited also renders consultancy services to organisations who deal on intangible social interventions services. They include international development companies, donor agencies, international organisations and multilateral institutions, International and National NGOs.
We deliver well-grounded social researches around their various areas of intervention using survey, focus group, action research, participatory research, and ethnography to help them solve social problems. We engage in consultancy services on public policy analysis and advocacy, stakeholders’ engagement, scoping study and monitoring and evaluation (M&E) activities.
Brand Visibility Activisim
As brand visibility activists, we bridge the gap between huge advertisement cost need and organization’s lean budget. We understand that every organization is in business to make and maximize profit. Leveraging on our culture of more for less, our innovative entertainpreneur and edutainment approaches comes handy to their rescues.
We evolve this as a complimentary cost-effective strategy that reaches and connect well with targets thereby helping organisations in harnessing the huge benefits of the critical mass (BoP). We do ambitious things for brands. This strategy is always a win win option.
Our flagship programme, The INCUBATOR is a capacity development programme focused on bringing about ICT based skills acquisition and entrepreneurial spirit in an innovative manner to help youths in sub-Saharan Africa develop adequate contemporary capacity. It is a new approach to capacity building.
Knowing that Sub Saharan Africa is at the receiving end when measured against global progress in achieving people oriented capacity development programmes. The Incubator is envisioned to use a local solution to solve both local and global problems. It intends to give the average African youth a chance to take hold of their future with the right skills mix and imbibe entrepreneurial spirit for the 21st-century world of work. It is a preparation for creativity, critical thinking, emotional intelligence, governance and a mind for the future with ICT using codes (future and machine learning).